Understanding the Chinese Traveler – Palm Beach
- March 9, 2016
- Posted by: Miguel Alonso
- Category: News
IHTER was invited to introduce its newly launched WELCOMING THE CHINESE GUEST seminar at the Cultural Council of Palm Beach County offices in late February. This program provides a foundation on how the region can take full advantage of the authentic cultural experiences to make the destination more attractive to the Chinese market.
The Cultural Council helps hospitality companies and local arts groups boost the number of tourists who travel to the Palm Beaches. As tourism from China continues to accelerate, the Council recognized the opportunity to offer its members valuable insights with which to build their marketing strategy for Chinese tourists to Palm Beach.